Underdogs is a cultural platform based in Portugal that encompasses a gallery, a public art program, the production of artist editions, and the development of commissioned art projects. The client approached us with a request to revamp their existing website. The primary pain point identified was the cumbersome process of updating content on the site. The client’s digital team faced limitations in editing the website via the customizer, and most tasks necessitated developer involvement. Additionally, they wanted to improve their website for conversion and offer a better user experience aligned with their branding guidelines.
Implement strategies to increase the website’s conversion rate and average order value, with a focus on driving more users to take desired actions such as making purchases, adding related products, subscribing and completing contact forms.
Design Development
The objective was to refine the existing design and enhance user experience following the site’s current guidelines and design concept. We iterated through multiple design presentations, seeking approval from the client at each stage.
Development
- Implementation of a bespoke side cart featuring additional upsell options
- Implementation of advanced product filtering on Collection pages
- Enhancement of product search functionality on the site
- Improvements to the checkout process
- Assistance provided in setting up Google Shopping integration
Contribution
- UX/UI Design
- E-commerce Development
- Conversion Rate Optimization (CRO)
- Cross-border eCommerce
Credits
- Agency —Ecomzenius
- Photography — Andrea Hanks
