Born from a humble tricycle in Colorado, Cabu redefines lattes with a velvety fusion of cold brew and the hidden heart of the cacao bean —no dairy, no oats, just pure, smooth indulgence!
By purchasing Understatement panties and bras, you can contribute to women’s welfare, donating 1% of your order amount to girls’ education, women’s shelters, and breast cancer prevention projects.
From the marketing perspective, Understatement’s goal is to attract women from anywhere in the world to its online store and provide them with exceptional underwear products and user experience that motivates them to return.
Our solution
- By implementing a unified design system, enhancing product pages, optimizing the user journey, and integrating key features like product subscriptions, Cabu’s online store is now more user-friendly, visually appealing, and efficient. These improvements have not only enhanced the customer experience but also contributed to greater brand loyalty and increased sales.
Challenge overview
- Inconsistent Design Elements: The store’s layout and design elements were not uniform, leading to a disjointed user experience. Difficult Product Discovery: The navigation and product section structures were not optimized for easy browsing, leading to a less intuitive shopping experience. Subscription Integration: There was no direct way for customers to easily subscribe to products from the product pages, which hindered customer retention efforts.
Contribution
- New Theme Build
- Supported the launch
- UX/UI Design
- E-commerce Development
Client
- Cabu
- Development ©July 2025
