Understatement Underwear
Understatement is a body-positive company established in 2017 by women for women in Sweden. The main ideas behind their brand are making women happy with redefined underwear and contributing to the world where women can be whomever they want.
By purchasing Understatement panties and bras, you can contribute to women’s welfare, donating 1% of your order amount to girls’ education, women’s shelters, and breast cancer prevention projects.
From the marketing perspective, Understatement’s goal is to attract women from anywhere in the world to its online store and provide them with exceptional underwear products and user experience that motivates them to return.
Challenge overview
The client’s main focus was to match the website’s UX with user expectations and preferences and update the design to meet modern trends.
From the technical point of view, we had to redesign the Understatement website, renew the homepage and product detail page (PDP), and add new features to improve user experience. We were also required to optimize website performance by removing apps and snippets that overload the website and implementing ongoing technical updates.
Our solution
Along with assisting the client in implementing their ideas, we offered improvements like better engagement and interactivity features that, from our ecommerce experience, we knew would improve user feedback. This way, we’ve established productive communication within the Shopify retainer service for implementing appealing and highly-converting solutions at every stage of our project. To get insights about user preferences, we also conducted A/B tests
Role/Services
Client
Cassandra
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