Deeply, a Portuguese surfwear brand with a rich heritage since 2004, tasked us with enhancing the user experience across their four stores in Europe, France, Spain, and Portugal.
By purchasing Understatement panties and bras, you can contribute to women’s welfare, donating 1% of your order amount to girls’ education, women’s shelters, and breast cancer prevention projects.
From the marketing perspective, Understatement’s goal is to attract women from anywhere in the world to its online store and provide them with exceptional underwear products and user experience that motivates them to return.
Our solution
- Our collaboration with Deeply involved a diverse range of tasks, from transitioning their stores to Shopify’s new Checkout Extensibility framework to implementing custom enhancements for a seamless, branded checkout experience, and overall UX improvements.
Challenge overview
- Our scope of work started from the Migration to Checkout Extensibility: transitioned Deeply’s stores from Checkout.liquid to the new Checkout Extensibility framework, ensuring compatibility and flexibility for future updaWorked alongside Deeply’s design team to refine the store’s visual interface, ensuring a modern and cohesive look across all four stores.tes.
- These improvements gave Deeply’s stores a modern, clean look and significantly enhanced their user experience. The project with Deeply was an exciting and successful collaboration! We were able to achieve several significant goals that made a real impact on their stores.
Our contribution
- UX/UI Design
- E-commerce Development
- Conversion Rate Optimization (CRO)
- Cross-border eCommerce
- Checkout Extensions
Client
- Deeply
- Development ©July 2024



